Whilst looking back at previous lectures, I found a page all about this website called http://www.adererror.com which is a clothing brand. Their website is extremely visually engaging and attracts a target audience such as myself. Someone who likes street/sports wear with a mixture of clean, interesting visuals.
I thought that this website was worthy of a blog post due to the originality of the website’s layout and content. They have a ‘log in’ and ‘join’ section, inviting the viewer and consumer to get interactive and to join in. The clothes they generally sell tend to be baggy and oversized, jumping onto the latest trends and what consumers my age generally want to see and buy. They also have a new collection out at the moment collaborated with Puma which widens the amount of platforms their brand will be seen on.
They use a wide range of models and have got diversity within their brand, something people my age are passionate about. The models also stand in different stances, mirroring the clothes that they are wearing and not just standing still like how most brands style their models. Their website clearly reflects their brand and the message they are trying to portray.
After looking at the website thoroughly I found their editorials archive and as soon as I clicked on it I fell in love with it and started to research all the photographers involved. The first was Steph Wilson, and I looked on his website and loved his visuals. His website is extremely minimal with just a few of his selected works and the word “ENTER” added on, I love his use of type and image.
I went onto looking at another photographer they used as part of their editorials, Ben Zank, a photographer that focuses on quite surreal and strange imagery. The visual used in their website wasn’t particularly the same as the images he has selected on his website, making it clear he can adapt his style.
Underneath are images I found whilst researching into Ben Zank further, he has a whole section named “alter ego” which is where he explores his possible alter ego I assume. The Surrealists were interested in artistic alter ego’s and perhaps this is where his inspiration comes from.
BETHAN SANDALL 